Designed and developed a branded Amazon Storefront landing page for SKN by Conair, a skincare tools brand focused on delivering high-quality, affordable products for all skin types. The page supported Amazon Sponsored Brands campaigns by enhancing product discoverability, strengthening brand visibility, and creating a seamless shopping experience within top-of-search placements.

I led the creative development and optimization of storefront assets, ensuring all visuals met Amazon’s content and design requirements while aligning with platform best practices. With a mobile-first approach, I optimized visual hierarchy, product imagery, promotional callouts, and navigation to create an intuitive, conversion-focused experience across devices. The design translated SKN by Conair’s soft, approachable identity into a cohesive storefront that emphasized product storytelling, accessible skincare, and everyday beauty routines.

Increased product click-through rate by 32% through improved visual hierarchy and streamlined navigation.
Achieved a 24% increase in shopper engagement compared to previous Amazon Storefront layouts.
Reduced bounce rate by 18% through a more cohesive and intuitive browsing experience.Increased average time spent on page from 1:12 to 2:03 minutes.
Improved product discoverability through categorized collections and featured best-sellers.
Strengthened conversion-focused interactions with optimized promotional callouts, product highlights, and branded storytelling.