SKN by Conair is a skincare tools brand built around accessible, effective skincare solutions and authentic beauty. I led the design of digital landing page experiences across Conair.com and Amazon, highlighting key products through strategic layouts, visual storytelling, and conversion-focused content to enhance product discovery and drive engagement.

Led animation campaigns from concept to execution, developing product storytelling concepts, storyboards, and creative direction in close collaboration with 3D designers to deliver engaging, brand-aligned animations that support brand campaigns goals.

Owned a full website refresh from concept through final design. Led high-impact digital campaigns for Ulta Beauty, reaching 1.3M users and exceeding engagement benchmarks by 272%. Delivered web, email, video, and motion assets across major retail platforms including Amazon, Ulta, and Target.

Designed and delivered an engaging pre-launch landing page for arachne at Cosmoprof Bologna, capturing leads and building excitement among global beauty industry attendees.